PIXEL HERDER. BRAND WHISPERER.
Creative partner in UX, branding, and story-driven design. The best work is built together.
THIS SITE IS CURRENTLY UNDER CONSTRUCTIONZACHARIAH “CAGE” PIPES
Let’s BE REAL. You DOn’t Want to Read all of this.
Using too many words/ACTIONS in UX/UI design can overwhelm users, leading to frustration & disengagement.
Now Watch ME BREAK THese RULEs REAL QUICK.
A good UX designer prioritizes recognition over recall; a fundamental principle of usability.
Effective design embraces simplicity.
The best designs empower users through ease, not excess.
Wasn’t that a lot to read? (IT WAS ONLY 65 WORDS)
HERE’S AN OPTIMIZED VERSION
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The goal is simple; make it easy. Things can look fantastic but if your user gets tired on your site, good luck.
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The real win is when people keep coming back, not just saying 'nice design.’
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Carwashes, grocery store checkouts, & all streaming services prove this. Standards beat trends often (cries in windows 8).
This was 65 words btw.
MY PROjEcts
From HVAC to Fitness, I’ve seen to the success and growth of multiple businesses & applications.
ENGAGEMENT > DESIGN
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HVAC IN COLUMBUSHave a huge content library and users who only use you for your blogs?
Create an engaging learning center that turns one-time Debbies into raving-fan Deborahs.
RULES > TRENDS
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FITNESS IN COLUMBUSThis project combined the best of rules and trends together.
Taking Complete Fitness to the next level just like their clients.
EASE > EXCESS
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HVAC IN SACRAMENTOIn the craziness of the HVAC industry it’s easy to abandon brand values for the sake of promotions and fierce competition.
For this project we took a breath and focused on the importance of ease and usability.
We’ve touched on usability and core design philosophy but now… let’s see those in practice
